Are you thinking about spending some of your time joining a volunteer group? Recently, more volunteer groups and communities have emerged in Indonesia. These groups offer opportunities to help people in rural areas or tackle important issues like natural disasters or social problems. Volunteering can mean getting out there on the ground or even helping […]
Viral with Value
The Role of Communities in Countering Social Media’s Negative Effects What if I told you that scrolling through social media could make you dumber? This idea isn’t far-fetched, especially with the growing number of studies examining how the brain functions in relation to prolonged internet usage. For example, a journal titled ‘The “online brain”: how […]
From Biden to Harris: From Gen Z to Asian American
Americans were shocked by Joe Biden’s retirement from the US presidential race on July 21, when the elections were just three months away. There are many opinions about the reasons behind Biden’s retreat, such as his suboptimal performance during the debate with Trump, age factors, internal problems in the Democratic Party, and others. Regardless of […]
Strategic Campaign for 2024 Pilkada
Social media politics is youth politics The political landscape in 2024 has taken an unexpected turn, surprising many with its novel approach. Campaigns now feature dance routines, face-changing animations, DJ koplo tracks, and community discussions streamed live on YouTube. Additionally, candidates engage with their supporters through live Q&A sessions on TikTok. This fresh, dynamic style […]
Online Gambling Among Youth
A handsome and intelligent young man is found dead after gambling away his parents’ home, driven to desperation by his addiction to online gambling. This film, ‘No More Bets’, which has been a huge success in China and even banned in Cambodia, tells a story that, sadly, reflects real-life events—not just fiction. While we won’t […]
Must Adapting to the TikTok Algorithm Be a Priority to Remain Relevant?
In March 2024, Billboard magazine featured the article titled “TikTok Tricks,” addressing the challenges faced by musicians and global music companies in staying relevant while introducing new music on the TikTok platform. TikTok has emerged as the primary medium for younger Gen Z and Neo Alpha audiences to discover and engage with new songs and […]
Why I Won’t Go to My Second Music Festival?
Various music festivals emerged in the post-pandemic; most of them offered similar concepts which targeted the young market longing for offline entertainment. Promoters are once again competing to hold music festivals, Solo concerts, and even invite international artists. However, amidst efforts to revive the music scene, young people’s interest is starting to shift, especially my […]
The Missing Harmony in Todays Festival
Imagine a world where the electrifying beats of EDM seamlessly blend with the infectious rhythms of K-pop, where massive stages and intimate concert venues compete for the hearts of music lovers. Welcome to “We The Fest” (WTF), a dazzling kaleidoscope of sound, culture, and youth energy… or so most people thought. Contrary to expectations, WTF […]
Turning Tiktok Virality into Political Votes
K.G.P.A.A. Mangkunegara X, more commonly addressed as Gusti Bhre, has emerged as a potential new leader in Solo since his coronation in 2022. His leadership has been marked by a modern and youthful approach, proven particularly in his successful rebranding of Pura Mangkunegaran into a vibrant youth hangout spot. This transformation has not only revitalized […]
Gen Z’s Quick Decision: To Stay or Leave the Music Festival
An interesting moment occurred when the crowd reacted more to Tyler the Creator’s flying gimmick during his opening at Coachella than to singing along with the legendary band Blur. In an ethnographic study conducted by Youthlab, the We The Fest festival also received negative responses and was rated poorly by Gen Z. This negative reaction […]
From Stress to Sweet: Path to Addiction among Indonesian Youth
“Can I get a sweet iced tea (es teh manis)?” That’s a common request you hear when dining out in Indonesia. This highlights how common and culturally ingrained sweet beverages are for Indonesians. Indonesians love sweets due to their deep cultural significance in celebrations and traditional rituals, where sweet treats symbolize joy, prosperity, and hospitality. […]
Could Manga relate to Football Culture?
Welcoming the new season in the football competition, major European football teams, already possessing global reputations and fan bases, are devising various strategies to attract and engage with the younger market. With the emergence of the younger demographic Gen Z, there has been a drastic shift in how they interact with and consume sports content. […]